AOL File Library: 2,401 to 2,500/aol-file-protocol-4400-2401-to-2500.zip/AOLDLs/PC Business Library/Book Marketing/01.txt

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BOOKS AND OTHER RESOURCES TO HELP YOU MARKET YOUR BOOKS

To order, write to Open Horizons, P. O. Box 205, Fairfield, IA
52556-0205.  Add $3.50 postage and handling for the first book
ordered and 50 cents for each additional book.  All orders are
sent via Priority Mail or via UPS.

You may also order via E-mail by using your credit card (Visa,
Mastercard, or American Express).  Send us your name (as it is on
your credit card), card number, expiration date, phone number, and
address.  Also include a list of the items you want.  E-mail to
[e-mail].

Your satisfaction is guaranteed.  If any book or other item does
not live up to your expectations, return it to us within 30 days
for a full refund.


Books


1001 WAYS TO MARKET YOUR BOOKS, 4th Edition  --  by John Kremer
$19.95  softcover  /  544 pages  /  June, 1993

1001 WAYS features over 1000 ideas, tips, and suggestions for marketing
your books -- all illustrated with real-life examples showing how other
publishers have marketed their books.  "All the answers you'll need to
sell your books" -- from planning marketing strategy to editing for
promotional clout, from getting publicity to selling to special markets.
"This is the book that separates the wannabees from people who are
serious about making money with books." -- Jeffrey Lant


BOOK MARKETING MADE EASIER, 3rd Edition  --  by John Kremer
$19.95 softcover  /  384 pages  /  June, 1991

This is a complete, step-by-step guide to everything you need to do to
market your books.  Simple worksheets and plenty of examples make all
the steps easy and effective -- everything from preparing a marketing
plan to budgeting, forecasting sales, getting listed, sending out
press releases, obtaining reviews, getting distribution, setting up
sales reps, working with bookstores, selling to catalogs, and granting
subsidiary rights.  Also includes a ready-to-use author contract.


BOOK PUBLISHING RESOURCE GUIDE, 4th Edition  --  by Marie Kiefer
$25.00 softcover  /  384 pages  /  January, 1993

This directory includes the names, addresses, phone numbers, and key
contacts for more than 3,000 book marketing channels and 5,000
publicity outlets. This book features over 1,000 book distributors,
wholesalers, and sale representatives as well as 330 bookstore chains,
180 book clubs, 500 top independent bookstores, and 400 catalogs that
feature books. It also features magazines, newspapers, and syndicated
columnists that review books. An indispensible resource guide.

"Because you made it so easy for us -- with all the addresses we needed
to do our marketing in one spot -- we were able to quickly and efficiently
contact all the book clubs and have been featured in seven. Thanks!"
     -- Tim and Deborah Sabach, publishers
        The Official Guide to American Historic Inns


MAIL ORDER SELLING MADE EASIER  --  by John Kremer
$19.95 harcover  /  288 pages  /  October, 1990

This book provides all the information, worksheets, and sample letters
you need to plan and carry out successful mail order promotions.
"Your book is clear, systematic, and eminently useful." ... "If you
have any questions about the nitty-gritty of mail order, you can find
the answer here. The material is short, concise, information-packed,
and easy to find."


Worksheet Kits


BOOK MARKETING WORKSHEET KIT  --  by John Kremer
$15.00  /  40 forms in all!  49 pages  /  June, 1991

This kit includes full-size master copies of all the worksheets and
records featured in BOOK MARKETING MADE EASIER, including a marketing
timetable for books, trade show budget, optimum retail price projections,
breakeven worksheet, subsidiary rights license, and bookstore consignment
agreement.


MAIL ORDER WORKSHEET KIT  --  by John Kremer
$15.00  /  50 pages  /  November, 1990

This kit includes full-size master copies of all the worksheets and
records outlined in MAIL ORDER SELLING MADE EASIER. Use these copies
to organize your direct marketing programs.


Promotional Calendars


CELEBRATE TODAY! -- OVER 3,000 BOSS-PROOF, TAMPER-RESISTANT,
UNDENIABLE REASONS TO TAKE THE DAY OFF! -- by John Kremer
$18.95 hardcover
$9.95 softcover  /  224 pages  /  November, 1994

This book features over 3,000 reasons to throw a party, take the
day off, or promote a product by tieing it into a special day,
week, month or event.  CELEBRATE TODAY! features 3,300 special days
(e.g., Homemade Bread Day and Woman's Equality Day), weeks
(Therapeutic Recreation Week and Cleaner Air Week), months (Good
Nutrition Month and Children's Books Month), and other events (such
as the anniversary of the Social Security Act or the first U.S. bank).

Whether you are publicizing a book or other product, planning a
meeting, or designing a retail display, this calendar will provide
you with the inspiration and facts to make your promotions livelier
and more interesting.

"It's very important for a great country to remember those moments."
                       --  President Bill Clinton, UCLA, May 20, 1994


1994 PUBLICITY & PROMOTION CALENDAR  --  by John Kremer
$6.00  /  40 pages  /  December, 1993

If you'd like to get the 1994 dates for all of the special days, weeks,
months, and anniversaries, buy this calendar. Normally $12.95 postpaid,
we are selling the 1994 calendar for only $6.00 postpaid until September.


Computer Data Files


PUBLICITY AND PROMOTIONAL EVENTS DATA FILE  --  by John Kremer
$29.95  /  computer disk
When ordering, please note which computer (IBM-PC or Mac),
disk type, and data file format you require.

3,275 special days, weeks, months, anniversaries, trade shows, and
other annual events are featured in this data file.  Besides events
and dates, this calendar also lists the sponsoring organization (with
address and phone number) and indicates which special topics are related
to each event -- whether business, food, travel, families, science,
politics, entertainment, or any of 50 other subject areas.  By using
this calendar, you can quickly target all dates related to food,
children's interests, recreation, computers, or whatever.


VISITOR BUREAUS AND CHAMBERS OF COMMERCE DATA FILE  --  by John Kremer
$29.95  /  computer disk
When ordering, please note which computer (IBM-PC or Mac),
disk type, and data file format you require.

This computer data file lists the addresses and phone numbers of 3,520
chambers of commerce and visitors bureaus in the US, Canada, and foreign
countries.  Now you can write away for all the FREE travel information
you could possibly want to help you plan all your trips.


Reports


BOOK WHOLESALERS AND LIBRARY JOBBERS -- $3.00
This report features the top 20 regional and national book wholesalers
as well as the top 25 library book jobbers.  Besides listing names,
addresses, and phone numbers, this report also lists the names of the
buyers for these wholesalers.

CHOOSING A DISTRIBUTION SYSTEM -- $3.00

This report gives the pros and cons of the five basic distribution
options for getting your books into retail stores.  It features the
16 questions you need to answer before selecting a distributor.  It
also lists the top baker's dozen of independent book distributors
for smaller publishers.

50 CREATIVE BOOK MARKETING IDEAS -- $3.00

This report describes 50 book marketing ideas -- all illustrated
with real-life examples of what other publishers are doing to sell
their books.

HOW TO CREATE A NATIONAL BESTSELLER -- $3.00

This report describes how to create a national bestseller.  This report
does not give pie-in-the-sky advice.  It is based on real-life actions
that have been used to create several national bestsellers for new
authors and smaller publishers.  Not every book can become a bestseller,
but if yours has potential, don't miss this report.

HOW TO GET INTO PUBLISHERS WEEKLY -- $3.00

This special report describes over 15 ways to get your books and
authors featured in PUBLISHERS WEEKLY, the weekly trade magazine for
the publishing industry.  Guaranteed!

HOW TO MAKE THE NEWS IN USA TODAY! -- $3.00

This short report lists all the key USA TODAY editors and reporters
in a wide variety of subject interests.  Contact these people to
promote your books and other products to over 3,000,000 readers
nationwide!

HOW TO SELL BOOKS AND OTHER PRODUCTS VIA TELEVISION -- $3.00

This report describes how to sell your books via television
infomercials, home shopping networks, and game show placements.
Learn how to sell to QVC and Home Shopping Network, how to contact
the key producers of TV infomercials, and how to promote books via
game show giveaways.

900 NUMBERS -- ARE THEY FOR YOU? -- $3.00
This report describes how other publishers are using 900 numbers to
promote their books and authors.  It describes 10 reasons why you
should have a 900 number, how to locate inexpensive service providers
(you can make money with as few as 65 minutes of calls per month),
and sources of further information.  Plus it lists 4 main drawbacks
to using 900 numbers.

SELLING BOOKS, PRODUCTS, AND SERVICES BY FAX -- $3.00

Here are all the facts and real-life examples to show you exactly
how to use your fax number to sell more books.  Learn about fax on
demand, fax broadcasting, and many other techniques for making better
use of your fax machine to sell your products and services.

27 WAYS TO BREAK INTO THE MEDIA -- $3.00
This report describes 27 ways to get your books, authors, products,
or services noticed by national media.  Learn how to get national
publicity even months or years after your products introduction.
These are tried and true ways to get publicity -- ways that have
worked for other authors and publishers.

HOW TO SELL BOOKS VIA COMPUTER -- $3.00

This report describes how to publicize and market your books via
computer bulletin boards and online services.  It outlines your
options and lists the key contacts you need to sell your books
via computer.


Unusual Books


TURNTABLE ILLUSIONS: 101 USES FOR AN OBSOLETE RECORD PLAYER! --
     by John Kremer
$9.99 softcover  /  96 pages  /  November, 1992

This book features 40 black & white patterns that create kinetic
optical illusions when spun on a record turntable. At last, a use
for the record player you almost threw away! Now anyone can
experience the Fechner-Benham effect, the cockeyed illusion, the
spiral aftereffect, McKay's rays, the whirlpool illusion, the Benussi
effect, the Musatti effect, Fraser spirals, anamorphic dominoes and
dozens of other mind-blowing illusions -- all for one low price!
Better than drugs or sex -- and no side effects!


TINSELTOWNS, U.S.A. -- by John Kremer
$6.95 softcover
$13.95 hardcover  /  144 pages  /  September, 1990

TINSELTOWNS, U.S.A. is a trivia quiz book that features towns and
cities which have starred in movies or TV shows.  Over 400 cities are
featured, from Los Angeles, California, to New York, New York; from
Ottumwa, Iowa, to Monroe, Louisiana; from Seattle, Washington to Key
West, Florida. Also featured are more than 300 movies, from "The Great
Train Robbery" to "Broadcast News", as well  as 200 television shows,
from "I Love Lucy" to "Spenser: For Hire."

Here are just a few of the questions featured in the book:

What were the hometowns of the three main characters in the 1987
romance, "Broadcast News"?

What building was used for the exterior shots of the "Hill Street
Blues" station?

Who built the first movie studio? And where was it built?

What is the name of the first town to star in a beer commercial on
TV (for Miller Lite)?

In what locations did the Alfred Hitchcock thriller, "North by
Northwest," begin and end?